This webinar series explores the growing tension between rising carcass weights and the escalating costs of maintiang larger beef cows with a big appetite. Learn strategies for identifying forage efficient cows and replacement heifers and gain insights into how cow size interacts with carcass weight and overall herd profitability. The seris also highlights why increasing carcass weights align with economic incentives in cattle feeding and packing. These webinars will equip producers to balance genetics, land resources and marketing strategies for improved long term returns.